Trish transitioned the struggling California Mart into CaliforniaMarketCenter, capitalizing on the contemporary women's fashion category as a market driver, and establishing new categories, trade shows, and events that led to a 30% increase in revenues and occupancy within one year. She rebranded the building, leading an in-house art department and outsourced design firms like MAG*LA to create compelling direct mail, billboards, and print campaigns, capturing the attention and attracting the business of buyers worldwide.
